The Origin of October’s Very Own (OVO)
OVO Clothing, created by Canadian artist Drake and his team, is one of today’s most sought-after streetwear brands. Initially focused on music, OVO has become a staple in the fashion industry. This article explores who owns OVO Clothing and how each owner has contributed to its growth.
Drake: Founder and Cultural Icon
Drake, the award-winning rapper and singer, is the founder and visionary behind OVO. Through OVO, he has crafted a brand that reflects his connection to Toronto, his fanbase, and his unique style. His direct involvement in OVO’s operations showcases his passion for the brand, ensuring its relevance in both music and fashion.
Oliver El-Khatib: The Business Mind
Oliver El-Khatib, a Toronto native and close friend of Drake, is often seen as the business brain behind OVO. El-Khatib’s role in OVO involves not only co-founding the brand but also managing its day-to-day operations and expansion strategies. His business acumen has been a driving force in OVO’s growth, including high-profile collaborations with brands like copyright and Jordan. His deep understanding of the streetwear scene has kept OVO relevant and trendy among fans and fashion enthusiasts.
Ownership Structure and Company Formation
OVO operates under the name October’s Very Own Sound, a company registered in copyright. While Drake, 40, and El-Khatib are the faces of the brand, each of them holds a specific role in OVO’s structure. Their combined contributions have established a solid foundation for OVO to expand globally. Although the exact percentages of ownership are private, each founder brings their unique strengths to ensure the brand’s ongoing success.
Global Reach Through Strategic Partnerships
OVO Clothing has expanded beyond its Toronto roots thanks to strategic partnerships with globally recognized brands. Collaborations with brands like copyright, Air Jordan, and Clarks Originals have helped OVO maintain its exclusivity and luxury appeal. These partnerships also showcase how the brand’s ownership team has consistently worked to elevate OVO’s reputation. Each collaboration is carefully curated, strengthening OVO’s influence in the fashion industry.
Expanding Into New Markets and Ventures
The owners of OVO Clothing have leveraged their combined expertise to expand the brand into various markets, from music to luxury fashion. The brand’s store locations in Toronto, New York, and Los Angeles cater to fans globally. In addition to retail, OVO has also ventured into record labels, nightlife, and even philanthropy. This diversified approach helps OVO stay versatile, ensuring its growth across multiple industries.
Conclusion: OVO’s Unique Ownership Dynamic
The unique partnership of Drake, 40, and El-Khatib has made OVO Clothing an internationally recognized brand. This ownership dynamic—combining artistic vision, business acumen, and musical influence—has propelled OVO’s growth since its inception. Fans worldwide continue to support OVO, not only for its quality but also for the shared passion and vision that each owner brings to the brand.